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Testimonial
Deha - TV protagonist
Since 2002 Deha has been the only official sponsor of the reality show, “Amici di Maria De Filippi” broadcast in prime time on Canale 5 (Mediaset network). A program with record viewing that was watched weekly by 37.94% of the viewing market. For the final episode this increased to 76.1% with more than 6,684,000 spectators during the voting and announcement of the new winner.
The success of Amici crowned the dance inspired brand, DEHA. Each year DEHA designs an exclusive line for the television program, with personalized leggings, jackets decorated with glitter, and tops. An entire collection, especially created to unite style and comfort. These exceptionally talented students find the product indispensable particularly as it guarantees the maximum movement during the most difficult dances while maintaining a perfect look.
DEHA represents dance in all of its forms and rhythms. The participants of Amici provide DEHA with the best image, as they perfectly express all of the philosophy behind the brand…. Dancing, singing, playing music and acting for pure passion, without an explicit reason, just for the pleasure of doing it, because art is truly for everyone. The continuing commitment of sponsoring a television show such as “Amici di Maria De Filippi” is a particularly demanding decision that requires a real team effort. The Meeting Group, owner of the Deha brand, has been producing quality Made in Italy clothing items for forty years. They have taken the challenge seriously to work closely with the Amici to develop the product according to requirements with great success for the image of DEHA.
DEHA’s entire company follows not only every show but also all the promotional engagements that involve the participants at the end of the series: musicals, promotion tours and special guests. This year also included the sponsorship of a theatrical performance entitled IO BALLO (I dance….)taken from the DEHA catchphrase ‘IO BALLO DA DEHA’. (I dance like a Deha)
Haute-Couture Dance drawing its magic from Deha …
On 16th April 2009 she has been promoted ‘Etoile’ after her performance in the opening of the ballet "Onéguine" (Granko), where she played the role of Tatiana.